Uganda Tourism Board Promotes Wildlife in Belgium Tour
The Story
The Uganda Tourism Board hosted a networking reception for Belgian tour operators and buyers on Thursday at Publiek Authentiek in Ghent, Belgium. This event was part of a multi-city tour aimed at increasing European visitor numbers to Uganda. During the reception, Ugandan tourism officials and private operators pitched the country's wildlife and cultural experiences to potential partners from the Benelux region. The broader initiative is a strategic tourism tour across the Benelux area.
Perspective
According to the report from PML Daily, the event served as a platform for Ugandan representatives to directly engage with key Belgian tourism industry players. The article frames the reception as a strategic move by the Uganda Tourism Board to build partnerships and promote Uganda's tourism offerings within the European market, specifically targeting the Benelux region.
Why This Matters
Increasing the number of visitors from Europe is a direct goal of this tourism board initiative. Success in attracting more travelers from the Benelux region would contribute to the tourism sector's growth, which is a significant part of Uganda's economy.
What's Next
The Uganda Tourism Board's multi-city tour across the Benelux region is ongoing following the event in Ghent.