Vivo Energy Uganda Launches Shell Back-to-School Promotion
The Story
Vivo Energy Uganda has launched a back-to-school promotion called “Fuel Their Future”. The company distributes and markets Shell-branded fuels and lubricants in Uganda. The campaign is nationwide and is designed to support parents and guardians during the school season. It also aims to reward customers for choosing Shell fuels and shopping at Shell Select stores. Through this promotion, customers stand to benefit.
Perspective
According to PML Daily, which reported on the launch, the promotion is dubbed “Fuel Their Future”. The news outlet stated the campaign is designed to support parents and guardians during the school season while rewarding customers for choosing Shell fuels and shopping at Shell Select.
Why This Matters
This matters because the promotion is designed to support parents and guardians during the school season, a period of significant expense for many families. It links customer rewards for everyday purchases with addressing a key household need.
What's Next
The source article does not provide specific information about the promotion's duration or any announced next steps.