Uganda Wins Best in Show Africa Award at NY Travel Expo
The Story
Destination Uganda has won the “Best in Show – Africa” award at the 2026 New York Travel & Adventure Show. The award was for Uganda's immersive and experiential showcase at the travel industry event. Uganda’s participation at the show strategically positioned the country as “The Pearl of Africa.” This was done through engaging and interactive experiences for visitors. These experiences included tastings of Uganda’s premium coffee and Uganda Waragi.
Perspective
According to The Independent, the win was for Uganda's "immersive and experiential showcase" at the show. The report states that Uganda’s participation strategically positioned the country as “The Pearl of Africa” through engaging and interactive experiences. These key experiences were the tastings of Uganda’s premium coffee and Uganda Waragi.
Why This Matters
The award represents an international recognition for Uganda's tourism presentation at a major travel show. It highlights the strategy of using interactive experiences like coffee and Waragi tastings to promote the country's identity as "The Pearl of Africa" to a global audience.
What's Next
The source article does not mention any specific future plans or events following this award.